Stronger together

A new brand with a reassuring heritage. Built on decades of experience, we've proven ourselves year after year as trusted experts at what we do.

Jelf was founded in 1989, and in 2015 became part of Marsh & McLennan Companies (MMC), a global leader in risk, strategy and people. The following year MMC also acquired Bluefin, uniting them with Jelf to become one of the UK’s leading insurance brokers for mid-size and SME companies.

In 2018, Bluefin will be rebranded as Jelf; bringing together the rich heritage of two leading community brokers under a single name.

The result? A new, even better Jelf.

Our approach remains the same: Focussed on relationships. Committed to the industry sectors and communities we serve. Strong on understanding.

But we now have even greater reach. Unique access to tools, products and insight we didn't have before. Closer contact with more colleagues, clients and communities than ever. No other provider can match our multi-channel, multi-product and multiple location offering.

As always, we continue to channel our new energy into strengthening the relationships that are so important to us. Keeping our clients close, and building long-term solutions to help them flourish in the modern world. The global backing of MMC brings added insight, a wealth of experience, powerful tools, products and services.  But we remain proudly rooted in the communities we serve. Hands on. Rock solid. In it for the long term.

Together, we're stronger than ever.