How can retailers cash in on Christmas?
Here we are again, the year has been flying by at top speed and before we’ve realised it Christmas is looming (or sparkling like a snowflake, depending on your sentiment) ahead. We all know that by default most retailers can’t fail to bring in the money on the run up to Christmas. However, what about the smaller retailers that perhaps don’t have the strong online or high street presence of the huge ones?
Well, there are a number of things you can do to put your business well and truly on the Christmas shopping map for would be customers everywhere. Here are a few top tips to help your business cash in this Christmas:
Small business Saturday
This is a not for profit campaign which aims to promote and encourage shoppers to shop ‘local’. You can list your business on their website and get involved in numerous activities to drive awareness. The day itself this year will be Saturday 1st December, take a look at their website for more information.
Not as grim as it sounds, this tradition has seeped over from the States where 1000s of retailers slash their prices for one day only. Many shoppers now count on this for their last minute festive shopping at discount prices. You can promote your own Black Friday event on social media; encourage your followers to share with their followers and increase awareness. You could also pre-warn passers-by with a billboard that you’ll be offering discounts on that day. Some businesses even run this over a week to increase the chances of extra footfall. This year it falls on Friday 23rd November.
A bit more uplifting sounding is Cyber Monday, which follows Black Friday on the 26th November 2018. Like Black Friday, Cyber Monday is one of the biggest shopping days of the year. But the sales happen online with retailers offering discount prices into the next week. Make sure your website is capable of receiving increased traffic, that stock levels are correct and any offers or promotions are clearly identifiable on the home page and product pages.
As we’ve just mentioned, social media is a great way to gain new customers. Paid adverts are of course effective, but if you don’t have the budget for it then consider giveaways. Incentivise people to share and like posts that include your merchandise. Be sure to post the winners so people won’t think it’s a scam, and encourage feedback from your customers on Facebook or Twitter. At this time of year it really is the more the merrier.
Discounts for staff
As a little extra bonus for staff why not increase the discount they receive in December? It will encourage employees to buy directly from you, and give them some well-deserved perks of the job!
Advertise in local publications
A lot of local communities run a small local paper or services booklet. Make enquiries about adding your details; the cost is usually reasonable in comparison to mainstream publications. They are typically distributed to your whole area, saving you some legwork. Perhaps you could include an offer of some sort if they bring the advert with them.
Offer free food
At Christmas let’s face it people like to indulge, buying in some mince pies and perhaps providing a little tipple (as long as you are licenced to do so) is always a welcome touch to visitors to your premises. Or popping a box of chocolates on the counter for people to help themselves never fails to please.
If all of these ideas don’t have customers paving the way to your door or website, then there are plenty more inspirations to be found from other likeminded businesses, just take a look. We ho, ho, hope they help! Ahem.