About Us

Our history

We are Jelf. Experts in Insurance, Risk Management and Employee Benefits for businesses and individuals.

When Chris Jelf founded the Group in 1989, he had a two-fold vision: to build long-lasting, trusted relationships with clients, and to provide them with expert advice - a business model which remains fundamental to how Jelf operate today.

In 2015, Jelf became part of Marsh & McLennan Companies (MMC), a global leader in risk, strategy and people. With roots dating back to 1871, MMC's businesses have been helping clients prosper amid changing times, from the Industrial Revolution to the digital age.

In 2016 MMC acquired Bluefin and united them with Jelf. Then in 2018, a new Jelf joint branding was introduced, bringing together the rich heritage of these two leading community brokers under a single name.

Stronger together

A newly transformed business built on decades of experience with the same purpose: dependability and commitment to excellent service. Our strengths are our expertise and the relationships we build, and our purpose is simple: helping businesses and individuals thrive through understanding. 

Anthony C. Gruppo

Anthony is an author, podcast host, visionary leader, motivational speaker, and CEO - Coach, Entrepreneur, and Owner.

Prior to joining Jelf in 2019, Anthony was the USA Northeast Regional CEO of Marsh & McLennan Agency, and has over 30 years of experience driving organic growth.

Anthony focuses on building invaluable client relationships with his renowned model, Six Degrees of Impact. His consultative approach guides clients to uncover opportunities and create effective, profitable solutions. As a leader, Anthony is known for his unique concepts and strategies; has authored six books focused on personal and organisational development; and hosts The Roots of Leadership podcast, which he created.

Client feedback

We recognise that without you, our clients, we would not be in business. Your feedback shapes our business, and we use it to improve the things that matter most to you.